Keeping your sales pipeline full of fresh leads is fundamental to business development. If your pipeline dries up, it will have a knock-on effect on your future sales opportunities and your revenue. B2B appointment setting is crucial for businesses looking to generate qualified leads and maintain a consistent pipeline.
More and more businesses are outsourcing the appointment setting aspect of their business development process and have found it to be a profitable investment. Not only that, it frees up their team to concentrate on converting appointments into sales for the business.
Here are four reasons why you should outsource your appointment setting can be beneficial to your business:
If your internal sales team are tasked with generating meetings and closing sales leads, then they will always prioritise the latter. Which means that the pipeline is in a constant state of flux. The alternative scenario is that the sales team spends half of their time and energy generating meetings and only half of their time closing sales leads. When you outsource your appointment setting, it means that you have a consistent sales pipeline, a continuous flow of new prospects, and you are using your sales resources effectively.
As part of the appointment service, we gather all the relevant information from the lead from challenges that they’re facing to available budgets. This means that when we set the appointment, we are passing high quality, qualified and motivated leads to our clients. In short, we ensure we are putting our clients in touch with the right people at the right time who are interested in your product or service.
Every salesperson has their own unique set of skills. Some are brilliant in client meetings; some love cold calling. If you have people on your sales team who don’t like or don’t do cold calling well, they will avoid it. It will become a task that they resent, which kills motivation.
When you outsource your appointment setting frees up the team to focus their skills to what brings in results, all the while benefiting from the qualified appointments that are coming through.
Return on Investment
Outsourcing your appointment setting activities on a pay per performance basis is more cost-effective than using an internal sales employee. You can focus your sales team on closing leads. Your outsourced appointment setter will be working hard to generate high quality, qualified appointments, which will further generate an ROI.
We understand the demand for quality leads and the need for your team to meet those demands. We are here to help and add value by finding tangible, highly qualified leads where we have secured a date and a time for an appointment. These individuals are in your target audience, at the right decision-making level and have an interest in your solution. Taking away this pressure from your Sales team allows them to focus their time on closing deals and generating revenue.