Appointment setting is seen as the most challenging aspect of business development, and it is often the most common roadblock to increasing your revenue. The majority of B2B solution providers need an active sales team that is focused on sales presentations and closing deals with clients. Often there is an inconsistent, sporadic approach to finding those qualified leads and setting appointments.
Keeping a consistent flow of fresh leads into your sales pipeline is crucial to business development. If your pipeline is low or empty, it will have a knock-on effect on your future sales revenue. Not only that, B2B appointment setting is crucial for businesses looking to generate qualified leads and maintain a consistent pipeline.
For a lot of businesses outsourcing their lead generation efforts makes sense, especially if you have a small sales team.
How to choose the right agency for you:
Assess your needs
Before you approach a lead generation agency, assess what your sales team needs help with so that the agency knows where to focus on to improve your sales results. Know your buying personas, who needs your solution, what your value proposition is.
Identify the right partners
Research potential lead generation partners, find an agency who has a track record in your industry. Look for case studies and testimonials from the agency’s clients. The ideal agency will dedicate itself to learning about your business and customers, and they will see themselves as an extension of your sales team.
Don’t rush in, do your due diligence on each agency. If you have found the right firm, educate them on your business, your value proposition and the gaps in your sales team. At IntegriLeads we spend time learning about your business, your solution, who your ideal targets are and our expert team get to work on setting you appointments with highly qualified prospects.
Track your results
Part of working with a lead generation partner is defining what is expected and tracking results. If you are working with a pay per performance lead generation company, like IntegriLeads, then you will pay for each appointment. This approach puts the pressure back on the agency to deliver quality results.
We understand the demand for quality leads and the need for your team to meet those demands. We are here to help and add value by finding tangible, highly qualified leads where we have secured a date and a time for an appointment. These individuals are in your target audience, at the right decision-making level and have an interest in your solution. Taking away this pressure from your Sales team allows them to focus their time on closing deals and generating revenue.